When the Pandemic hit, the makers of CELSIUS, a lifestyle fitness drink, knew they’d have to adjust in order for the company to stay energized. Almost a year later, they have not only helped customers and those fighting on the front lines, but they have seen their business expand in the face of the economic downturn, fueling a rise in the stock price and overall valuation of the company.
Early on in response to Covid-19, the thermogenic drink brand introduced a weekly at-home workout platform on Instagram called “Sweat with CELSIUS”, where fitness trainers could live-stream their classes on the company’s Instagram page and try new routines, release stress and maintain a sense of normalcy in an uncertain time.
They also launched a partnership with the national gym, Barry’s and are currently going strong as the exclusive Barry’s Outdoor sponsor with locations opening nationwide as COVID continues to keep gyms closed in parts of the country.
“The fitness community is experiencing extreme hardships. From business owners and instructors, to gym goers and fitness enthusiasts, everyone has had to adapt. We wanted to create a way to help everyone stay connected through fitness and health.”
John Fieldly, CEO of CELSIUS
CELSIUS is also proud to have started a successful product drop initiative at fire stations and hospitals. So far, over 4,000 cases have been donated to first-line responders across the country. If you or someone you know on the front lines needs an energy boost, DM the company a picture of your ID and they will hook you up.
CELSIUS is made with ingredients such as ginger, guarana, green tea and 7 essential vitamins. No sugar, no aspartame, no high fructose corn syrup, and no artificial preservatives, colors, or flavors.